Advanced Digital Marketing

Our Institute Offers State-of-the-art Digital Marketing Classrooms with modern furniture, Learning aids and combined capacity to train 70 Students at a time. Leading Trainers of the region will be delivering live lectures to you, Followed by Hands-on Practicals and home assignment.

• Complete Social Media Handling
• Paid Promotions
• Email Marketing
• Search Engine Optimization
• Research and Strategy development
• SMS Bulk Marketing

Course Syllabus :

1. Module - One

• What is Digital Marketing?
• Why Digital Marketing is Important?
• Digital Marketing Platforms?
• Types of Digital Marketing - Organic & Paid
• Digital Marketing VS Traditional Marketing
• ROI between Traditional & Digital Marketing?

 

2. Module - Two

• What is Website
• Types of Website?
• Static Website
• Dynamic Website
• E-Commerce Website
• Domain Booking
• Web Hosting Purchase
• Blogger
• Word Press Overview

 

3. Module - Three

• Keyword Selection Strategies
• Keyword Analysis
• Keyword Competition
• Search Engine Optimization (SEO)
• What is SEO?
• How Do Search Engine Work?
• SEO Tools
• Web Position Analysis
• Competition Analysis
• Google Algorithms and Updates

 

4. Module - Four

• ON Page Optimization
• Title Tag
• Meta Description
• Meta Tag
• Canonical form
• Alt Tag
• Anchor Text
• Header Tag
• Robots.Txt
• Xml Sitemap
• Redirections (301, 302)
• 403 Forbidden
• 404 File not Found
• Google Webmaster
• Google Analytics

 

5. Module - Five

• Off Page Optimization
• Search Engine Submissions
• Backlink Submission
• Social Bookmarking
• Classified Submissions
• Article Submissions
• Content Marketing
• Image Marketing
• Video Marketing
• Video strategy
• Event Creations
• Questions And Answer

 

6. Module - Six

• Facebook
• Profile Creations
• Creating Group And Pages
• Tips And Guides
• Posts And Promotions
• Events Creations
• Video Marketing

 

7. Module - Seven

• Twitter
• Set-up And Usage
• Tips
• Promoted Tweets
• Video Marketing
• Promotional Techniques
• Integration Techniques
• Analytics

 

8. Module - Eight

• LinkedIn
• Profile Creations
• Company Page Creations
• Tips and Guides
• LinkedIn Post
• LinkedIn Promotion
• LinkedIn Groups
• Video Marketing
• Promotional Techniques
• Integration Techniques

 

9. Module - Nine

• Instagram
• Integration Techniques
• Promotional Techniques
• Instagram posting
• # Tag Use

 

10. Module - Ten

• Social Media Marketing (SMM)
• Sing UP
• Payments Methods
• Paid Promotion
• Event Marketing

 

11. Module - Eleven

• Twitter
• Set-up And Usage
• Tips
• Promoted Tweets

12. Module - Twelve

• Search Engine Marketing (SEM)
• Introduction To SEM
• Google Adwords
• Search Advertising
• Display Advertising
• Mobile Advertising
• Video Advertising
• Shopping Advertising
• Re-Marketing
• Report Generation

 

13. Module - Thirteen

• Google Adwords Express
• Setup
• Google Mapping Ads
• Bing Ads
• Setup
• Marketing

 

14. Module - Fourteen

• Affiliate Marketing
• What Is Affiliate Marketing
• Component Of Affiliate Marketing
• Affiliate Marketing Types
• Affiliate Marketing Tools
• Earning Techniques
• Mobile App Promotions
• Androids App
• iPhone Apps
• Marketing Strategies
• Marketing Tips

 

15. Module - Fifteen

• Email Marketing
• How Email Marketing Works?
• Types of Emails
• What To Write
• How to write
• List Creations
• Creating e-mailers
• Tracking e-mailers
• Create Template
• Reporting

 

16. Module - Sixteen

• Certifications
• Search Advertising
• Display Advertising
• Mobile Advertising
• Video Advertising
• Shopping Advertising
• Google Analytics
• Company Certificate
• Reporting
• Google Masters
• Google Analytics

 

17. Module - Seventeen

• Tools
• Alexa
• VIDIQE
• Add This
• Pinterest
• MOZ

 

18. Module - Eighteen

• Youtube Marketing
• Youtube Channel Setup
• How To Rank And Optimize Youtube Videos
• How to Get more views and Subscribers
• How to Promote Youtube Channels
• How To Boost Your Business With Youtube Channels
• Youtube Earning
• Youtube Advertising

19. Module - Nineteen

• Online Earning types Google Adsense
• Content Marketing
• Video Marketing
• Affiliate Marketing
• Freelancing
• Entrepreneur
• Resume Preparation Guidance
• Mocks Interviews
• Interview Tips

 

20. Module - Twenty

• Report Preparation
• Work Plan & Process Preparations
• Proposal Preparation
• How To Communicate With Clients
• How To Start Build Your Proposal Profiles
• Internship